You are trying to accomplish one goal, right? To sell products. The words that you introduce into your product descriptions, your sales copy and your ads will decrease or increase your sales conversions.
Knowing what types of words to use and when to use them appeals to your customer’s emotional side and will entice them to purchase products from you.
Types of Words That Increase Sales Conversions
Whether your goal is to make your customer angry, sad, or happy there are words that you can use in your copy to bring out those emotions and drive your customers to click that “Add To Cart” button.
Emotions
Emotions affect everything we do from crying over a sad movie or a death to outrage over injustice expressing tears of joy when a new baby arrives.
Psychologists believe that there are six different emotions that we experience, sadness, happiness, fear, disgust, anger, and surprise but other feelings also exist such as greed, lust, desire, trust, and curiosity that you can also use to your advantage.
When you learn how to incorporate emotional words into your writing you will begin to capitalize on your customer’s emotional response and your products will become must-haves in their daily arsenal.
Using Fear or Angry Words for Quick Response
Anger or fear comes about fairly quickly and you can use that fast emotional response to spark an increased buyer response to alleviate their problem and in turn, you increase sales conversions for your online store.
Word of Caution: If you choose to use words that instill anger, they can backfire on you and shed a negative light on your company.
The World Wildlife Federation does an unprecedented job of creating this ad for climate change.
Using Anger Words to Your Advantage
List of Words That Spark Anger
| Aggravate | Agitated |
| Atrocious | Beware |
| Caution | Control |
| Cripple | Damaging |
| Desperate | Devastating |
| Embarrass | Enrage |
| Frustrating | Frightening |
| Harmful | Jeopardy |
| Panic | Risk |
| Shocking | Tragedy |
Using Words That Instill Sadness
Creating sad and inspirational ads can cause people to spring into action to solve a problem or avoid having one.
UNICEF uses children from third-world countries in many of their ad campaigns.
This particular campaign uses the slogan “A Child’s life should not be drawn.”
Words/Phrases That Create Sadness
| Heartbroken | It Might Have Been |
| Lonely | Melancholy |
| Party’s Over | Regrets |
| Terminal |
Enticing Desire
Desire is a powerful feeling and using just the right combination of power words can create a want and lust for your products.
We’ve all heard it and there is truly something powerful behind the phrase “Sex Sells.”
Desire Creating Words
| Alluring | Brazen |
| Captivating | Charming |
| Divine | Enchanting |
| Fascinating | Heavenly |
| Intoxicating | Lust |
| Mouthwatering | Pleasurable |
Building Trust
Building trust is essential for your online business. People won’t purchase items from you unless you build an honest relationship and rapport with them.
You must be honest and receptive to your customers. When they ask questions, provide truthful, honest, and sincere responses. Go the extra-mile in your customer service endeavors. Your customers will appreciate it and happy customers turn in to repeat customers.
This ad uses “mom” as a trust factor in the advertisement for cleaning products.
Words that Build Trustful Relationships
| Absolutely | Accurate |
| Advantage | Approved |
| Confident | Dependable |
| Effective | Foolproof |
| Guaranteed | Rock-solid |
| Trusted | Unconditional |
Increase your sales conversions by incorporating power words into your product descriptions and Sell It Like U Mean It!
Get the Help You Need
Do You Struggle Writing Compelling Product Descriptions That Convert Into Sales? Hire Me to Write Them For You!
How do you use power words in your product descriptions? Share your ideas in the comment section.
