The differences between the features and benefits of a product may be difficult for some of you.
Think about it this way, a feature is a fact about the product such as color, size, or material, whereas a benefit is what makes a person want to buy the product. Ask yourself how the product saves time, makes a task easier, or provides safe, secure storage for items.
Let’s take a look at the following product example from a popular online drop shipping website.
Product Example
Product Title: iFlight Freestyle FPV Racing Drone
Product Features:
- Full 3K Carbon Fiber airframe
- Easy arm swaps – swap arms by removing only 1 screw!
- Equipped with XING-E motors and NAZGUL 5140 props
- 5″ version fits popular 5.1″ style propellers
- Popular True-X configuration
- Motorguard on the end of the arms to protect the motor during a crash
- Fits both 30.5x and 20x stacks
Product Benefits:
- Save time swapping damaged arms
- Long-lasting, crack-resistant graphite frame
- Motor protection with included motor guards
- High-quality, durable XING-E 2207 motor provides single-strand windings for increased performance
Separating Product Features and Product Benefits
As you can see, once you research the product features you can find related benefits to use for sales appeal and answer the question “why should someone buy my product.”
Practice Makes Perfect
Writing quality product descriptions that encourage customers to buy from you takes time, effort, patience and a lot of practice.
Once you get started, you will find the tone and voice that fits your brand and increases your revenue.
Be Original To Be Successful
Remember that copying product descriptions from your supplier’s catalog will not benefit you and you may in fact lose customers due to poor grammar and lack of originality.
Using power words in your descriptions can also help you convert browsing customers into buyers
Want Help?
Contact Me Today! I can take the mystery out of writing product descriptions for you.
Let’s team up and get your train to success rolling down the track! I look forward to working with you!
Share Your Ideas
How do you write product descriptions that convert into sales in your online store? Share your ideas below.
