The Internet seems to be buzzing around the topic of e-commerce and writing product descriptions that will rank in the search engines. Truth be told, one of the top product description SEO best practices is to write for your customers, not a search engine.
#1. Tell A Product Story
Create a product story that explains all of the product features and explain how those features will benefit your customer.
Write as if you are standing next to your customer and selling them the product in person.
#2. Own The Products You Sell
Do you own the product?
How do you use it?
How do the product features benefit you?
If you don’t own the product and use it, don’t sell it. If you want to be successful in the e-commerce industry, you have to be legitimate, honest, and trustworthy.
There is no better way than showing off the benefits of products you actually use and owning the product also helps you develop pain points that you can use as selling points to your customers.
#3. Make The Product Description Short And To The Point
You only have about 15 seconds to catch and keep a customer’s interest in your product, so make every second mean something.
Start your description by addressing a pain point that your product solves.
For example, if you are selling sunglasses that offer HD vision and decrease sun glare, use that as the main selling point at the beginning.
Maybe start your description like this:
“Imagine yourself enjoying a Saturday tennis match with friends without having the glare of the sun interfere with your awesome backhand.”
#4. New To The Business? Own It!
Being new at anything is hard. Starting a new business or starting a new job, everyone starts at the bottom.
But if you are patient, work hard, do your research and offer value to your customers, they will learn to love you and maybe even become repeat customers.
Bonus Content
4 Tips For Building Your Brand
#1. Create a blog and a Facebook Business Page.
Write articles about your products and the niche they fall in. Offer insights about your niche that people may not know about.
Post the articles on Facebook and share them. You can boost your posts for minimal amounts of cash and create a following.
#2. Use Instagram
Create a business Instagram account and share photos of your products and of your brand. Don’t be afraid! Put yourself out there and be creative.
Take your own pictures and add your own flair to create a brand voice. Create a branded hashtag so your audience can keep up with your new content.
#3. Create a FAQ page
Develop a FAQ for your store and link your return policy page, your contact page, and write factual answers to the questions your customers will have about your products.
#4. Give Excellent Customer Service
Create a contact form for your store and commit to answering the emails quickly and honestly. Build trust and authority for your online store.
There are many SEO best practices, but as the search engines change from day-to-day, you are better off writing for your customers rather than the search engines and if you keep creating great, sharable content and awesome customer service, customer word-of-mouth will become more valuable than your search engine ranking.
It might take a while, but you can gain long-term customers from giving top-rate customer service and being honest.
Do you have SEO strategies that have improved your business? Share them in the comments section below.
